A bilingual cultural magazine built to document the exchange between American hip-hop and Japanese fashion.
Centered on the concept of a cultural loop, Aisu explores how style, sound, and craft travel across borders and return transformed. The system balances bold, image-forward layouts with structured typography, allowing English and Japanese to coexist along a shared axis. Designed for clarity and rhythm, the magazine treats jewelry, music, and clothing as artifacts of translation rather than trends.
